MVI’s research ShareGroups gather noncompetitive peer companies to discuss customer best practices. MVI ShareGroups provide insight into the future of retailing, spanning topics like Shopper Insights, Category Management, and Joint Business Planning. Six different research groups support “best practice” ideas, discuss critical retailer-/supplier-related issues, and present the opportunity to benchmark and network with other top CPG companies. The result is powerful: You receive a significant advantage over your competitors in the pursuit of growth.

MVI ShareGroup Membership

Each share group approaches real-time challenges through roundtable discussions and case studies. Participants enjoy unique insights into managing internal and external relationships critical to the overall growth of sales, share, and profitability.
MVI ShareGroups analyze the present and focus
on the future, sharing key data, and insights.

MVI facilitators provoke targeted, interactive peer exchanges that explore top-of-mind issues and actionable insights.

Canadian GM Group (CGMG) Dave Marcotte, Director of Retail Insight, MVI July 31 Toronto, Canada Global Accounts Research Group (GARG) Bryan Gildenberg, Chief Knowledge Officer, MVI March 5–6 Phoenix, Arizona July 29–30 Toronto, Canada October 20-21 Bentonville, Arkansas Grocery Research Group (GRG) Jay Smyre, Facilitator February 5-6 Phoenix, Arizona June 24-25 Charlotte, North Carolina October 15-16 Cincinatti, Ohio National Accounts Research Group (NARG) Aaron Fontinel, Facilitator March 11-12 Phoenix, Arizona July 9-10 Charlotte, North Carolina October 28–29 Dallas, Texas

Shopper Insights Research Group 1 (SIRG1) Brett Stover, Facilitator February 27-28 Atlanta, Georgia May 21-22 Chicago, Illinois November 11-12 Dallas, Texas Shopper Insights Research Group 2 (SIRG2) Brett Stover, Facilitator February 26-27 Atlanta, Georgia May 20–21 Chicago, Illinois November 12-13 Dallas, Texas Warehouse Clubs Research Group 1 (WCRG1) Steve Meehan, Facilitator February 11-12 Phoenix, Arizona July 23–24 Vancouver, Canada November 18-19 Dallas, Texas Warehouse Clubs Research Group 2 (WCRG2) Steve Meehan, Facilitator April 16-17 Seattle, Washington July 22–23 Vancouver, Canada November 19-20 Dallas, Texas

What ShareGroup Members Receive

Membership: MVI facilitates dialogue with a group of peers from best-practice CPG companies.

Customized Agendas: Each ShareGroup convenes three times a year, with agendas and topics driven by member companies’ most critical business needs.

Peer Benchmarking: Access to discussions and surveys addressing issues submitted by member companies.

Category Exclusivity: Member companies benefit from valuable discussions that their competitors do not have access to.

Insight into the Future of Retailing

Joint Business Planning • Category Management • Shopper Insights

Facilitators Include:

Bryan Gildenberg Chief Knowledge Officer	Best Practice Transfer in: Retail Execution Supply Chain Talent Pool Growth & Retention Peer Benchmarking on Top-of-Mind Issues: Resource Allocation Team Structure Trade Spend Speed to Market Manage Real-Time Challenges Via: Roundtable Discussions Case Studies E-Surveys Deep Understanding of Buyer Metrics High Growth Channels Customer Segmentation
John Rand Director of Retail Insight Grocery Channel
Anne Zybowski Director of Retail Insight Wal-Mart/Target/Sears Holdings
David Marcotte Director of Retail Insights
Kristin Badowski Warehouse Club Channel
Brett Stover Shopper Insights

To Learn More

Contact your Customer Development Manager at 1.800.370.3261 or 1.617.588.4100 or via email at CustomerService@mventures.com.

Operating Policies

MVI’s policies are intended as a general statement of philosophy and expected practices. The group can add to them as appropriate and necessary.

MVI’s Sharegroup Member Companies

• Are working to improve in many of the same areas
• Are not directly competitive
• Have significant presence in the relevant channels/retailers

Member Sharing Guidelines

• Give as much as you take — companies will present on a key topic in every meeting
• Seek commonality in research topics
• Represent your own interest as well as that of the group at large

Cost and Member Participation

Basic membership is $16,500. Each member is responsible for individual travel, hotel, and other related expenses. Attendance is required at each meeting. Designated alternates may substitute for the primary participants. Member companies may send up to four participants to each meeting. MVI will provide or coordinate meeting space and incidentals.

MVI adheres to all anti-trust guidelines. Members are responsible for their own compliance within their company. All comments, group work, and reports are considered confidential (i.e., no redistribution is allowed beyond the member's own company). Each company signs an anti-trust statement and confidentiality agreement.