MVI’s Shopper Insights Custom Research And Consulting Program
MVI And Malone Advertising Launch 2007 Joint Survey Program
MVI Shopper Insights ShareGroup: Transforming Shared Shopper Insights Learning into Business Solutions
MVI helps you identify the relevant shopper research questions and shopper marketing strategies to maximize your research ROI, improve your in-store execution, and grow your alignment with tier 1 customers.
Our clients typically work with leading retailers across Food, Drug, Mass Discount, as well as Value Discounters, Warehouse Clubs, and Category Specialists--Do It Yourself (DIY), Office Superstores, and Electronics Specialists. At the core, our projects have a bias to action—in house, across the store, and at the shelf.
We’ll help you simplify the shopper “cost-to-benefit” equation. We’ll help you focus on the key motivators and pain-points of the primary players creating the in-store experience: retailers, suppliers, and shoppers. We’ll also work with you to prioritize the critical work for customer-facing and internal teams.
Upcoming Shopper Insights Events
MVI’s 4th Annual Shopper Insight Forum was held in May 2007 and brought together retailer, supplier and third party expert speakers for a one-day exploration of the core steps your company will need to embrace to drive true ROI at the point of sale and for the long term.
Our attendees learned how to:
- Create successful retailer partnerships
- Embrace organizational structures that will bring shopper insights to life
- Create two-way communication with customer-facing functions
- Use shopper insights to inform/influence decision making—packaging, brand development, media strategy, and more
- Measure your results and long-term ROI
They gained additional insights from networking with industry peers as well as best practice Shopper Marketing Case Studies:
- Merchandising best practices—POP, online, interactive
- Loyalty card programs
- Integrating shopper insights with category management
- Maximizing in-store brand communication to drive ROI at POS
If you want to be emailed event details for our 5th Annual Shopper Forum, please email: CustomerService@mvi-insights.com
MVI’s Shopper Insights Custom Research And Consulting Program
As retailers increasingly require new marketing and merchandising programs to optimize the in-store experience, CPG/FMCG suppliers must monitor, adapt to, and execute against key purchasing behaviors, or shopping “modes.” Suppliers must also work to balance the product mix and delight shoppers at the point of purchase. But aligning the category with the occasion can be daunting for suppliers and retailers alike. MVI can help.
Our Shopper Insights Advisory program offers a range of products and services:
- Shopper Insights Best Practices Primer—an overview of industry best practices.
- Applications & Benchmarking Overview—incorporating competitive perspectives, best practices and execution guidelines.
- Retainer-based Progress Assessment & Customer ROI—evaluating program execution, longer term alignment objectives, and quantitative measurement of customer performance.
MVI And Malone Advertising Launch 2007 Joint Survey Program
Introducing a unique quarterly shopper survey, brought to you by MVI and Malone Advertising. Malone and MVI are working together to deliver the actionable shopper insights major brands and retailers need to produce customer marketing plans and shopper insights programs that influence shopper behavior at the shelf and across the store.
We understand that shoppers vary by retailer and channel. We’re collaborating to develop shopper research studies that offer clients retailer-specific insights to make them more effective—whether building a strategy or improving in-store execution.
Research Agenda
- Q4 ’06 Health & Wellness: Shopper Preferences by Retailer
- Q1 ’07 Mom’s Motivations: Perceptions, Key Uses by Retailer
- Q2 ’07 Channel Hopping: Shopper “Solution Portfolios”
- Q3 ’07 Multigenerational Shopping: Boomers & Caregiving
Is your organization truly “shopper-centric”? For results of MVI’s Shopper Insights Peer Benchmarking Survey, contact Jim Leonard at 1.617.588.4105 or email CustomerService@mvi-insights.com
MVI facilitators share their latest insights, retailer perspectives and key findings from relevant shopper panel data and more.
MVI ShareGroups analyze the present and focus on the future, sharing critical data and insights.
Each research group approaches real-time challenges through roundtable discussions and case studies. Participants enjoy a unique insight into best practices on topics such as resource allocation, team structure, and supply chain. Our world-class facilitators provoke targeted, interactive peer discussions that explore top-of-mind issues, and actionable insights.