A Broad Range of Retail Consulting Solutions
“MVI’s teams have a bias to action — they only focus on business recommendations that will work with our key customers.”
— Mattel
Global Strategies: global customer segmentation, alignment, and market assessments
Market Strategies: retail customer segmentation, private label management, and sales capabilities development
Channel Strategies: brand optimization in a discount world, identifying and maximizing category specialist opportunities
Customer Strategies: multi-format competency, developing winning strategic account plans, and identifying the role of your key customers in shoppers’ “solution portfolios”
Shopper Insights: developing core competencies, shopper marketing, maximizing your research ROI, and customer alignment
Capability Development: resource development, organization transition or realignment, and field team enablers and metrics
Why MVI Consulting?
We offer a hands-on, research approach, answering your pivotal questions, transforming retailer and market insights into realistic, measurable action plans.
By leveraging data-driven retailer insights, analytics, and supplier and market intelligence developed around the globe, we can quickly develop informed viewpoints, market forecasts, and research models, saving you time and resources. Our practical solutions have set the benchmark and enabled clients to lead for nearly two decades.
You benefit from action-oriented recommendations and benchmarking tools that are directly applicable to your business and align with your reality—from one-off reports to global initiatives.
Representative Project Work
Winning with Global Retailers
Tesco, Wal-Mart/ASDA, Carrefour, Auchan, Metro, Aldi, Lidl, and others
Channel Strategies
- Hypermarket, discounters, cash & carry
- European discounters, US warehouse clubs
- The grocery marketplace: leveraging underperforming formats
- Building core expertise in convenience, electronics, and pharmacy
- Western European health and beauty, e-commerce, premium supermarkets
Market Strategies
- Developed (“post-modern”) markets: UK, France, Germany, Spain, Australia
- Developing markets: Central & Eastern Europe, Brazil, Russia, India, China
- Managing customers in markets with highly fragmented, rapidly changing retail
- Prioritizing selling tactics, aligning capabilities, building an effective “in-market” team
Case Studies of Recent Projects (please click the links below)
Representative Clients
We collaborate with leading Fortune 200 CPG/FMCG companies as well as select retailers, including Coca-Cola, Unilever, Procter & Gamble/Gillette, Philips, SuperValu, Loblaws and more...
Contact Us to Start Transforming Your Company Today!
To request an assessment or learn more about MVI Consulting, please call Jim Leonard, at 1.617.588.4105 or email jleonard@mventures.com