Conducted in Russian

Join Kantar Retail for the upcoming Auchan & Metro business planning workshops in Moscow.

Sept 21 / Business Planning for Auchan – Russia (09:00–17:30)
Auchan continues to be a unique international grocery retailer amongst its peers.

Its passion for innovation and entrepreneurial spirit is driving new format development around the world and a private ownership structure allows it to be focused on the long term success of its format experiments.

What is the rationale behind Auchan's behaviour? Where does the future growth lie?

Sept 22 / Business Planning for Metro – Russia (09:00–17:30)
Metro Cash & Carry is going through the most difficult period in its history. Unlike Auchan, Metro Groups corporate culture has been historically resistant to change but market reality has left it with little choice. The decentralization program that started in 2009 is changing Metro's business practices and go-to-market approach in Europe.

Why and how will Metro change its approach to suppliers, shoppers & formats of trade in Russia? What are the 'tools and rules' for doing business with Metro Cash & Carry in Russia?

For more information see the AGENDA PDF in Russian and English