Sept 27 / Retailer Financial Models (09:00 - 17:00)
The global economic crisis has had a dramatic effect on CEE retail market growth rates and consumer confidence. For large retailers in Central & Eastern Europe (CEE) it is critical to develop more aggressive selling strategies in order to sustain shopping trips and customer loyalty. Customers continue to be extremely price sensitive and focused on a convenient and quick shopping trip. As winning retailers gain market share they expect incremental support from suppliers.
Do you have the right information to address critical financial KPIs and target tactical investments on what really matters for winning retailers?
Sept 28 / CEE Discounter Channel Workshop (09:00 - 16:15)
The countries within Central and Eastern Europe have proven to be fertile ground for the discounter channel. Without exception, discounters are gaining share as a combination of local and international retailers seize the opportunity. Given the relatively recent history of modern retailing and the wide spectrum of socio-demographic groups found in these markets, discounters are seen as both high quality supermarkets and low-priced outlets.
Kantar Retail's CEE Discounter Workshop will explore the dynamics of the channel and the ways in which leading discounters are planning for further growth in the region.
For further information see the AGENDA PDF or contact us at customerservice@mvi-insights.com