Regaining Relevance – Finding the “Way” in Safeway

2009 was one of the most challenging years in recent memory for Safeway. A value-conscious shopper failed to fully embrace the retailer’s new pricing strategy and message—Safeway’s uniform and decidedly upscale store format has been unable to extend its appeal or gain share among shoppers who want to stretch their dollar. As performance continues to lag behind the kind of results Safeway was able to deliver before the recession, the retailer and its suppliers are united in their desire to see more positive change. Though Safeway is far from the only retailer who has struggled in a tough economy, it would seem inevitable that Safeway’s recent challenges must soon bring an inflection point into view. Does Safeway know what it wants to be in the post recession world? Is there a predictable path back to growth?

Can Safeway continue to be a top tier retailer with 2nd tier performance…and what does that mean for your team, your business, and your company?