Aligning with Walgreens: Transforming Strategic Insight into Business Results
The dust has just started to settle in Deerfield. Walgreens is moving into the second year of its multi-year strategy to “Get More from the Core” through the adoption of customer-centric marketing and merchandising practices and the realignment of costs, cultures, and capabilities. While much has changed, the transformation is far from complete for either the retailer or its vendor partners. This more than 100-year-old company is taking steps to reinvent itself and retain its relevance with shoppers in a new era of retailing marked by hypercompetition from a variety of formats. Walgreens has fundamentally transformed its go-to-market strategies and brand positioning while simultaneously elevating the role and requirements of its vendor partners. Continued success with Walgreens will require suppliers to more closely align with the retailer’s broader strategic initiatives—all the while thinking outside the box to generate new capabilities that start with the shopper.
Is your team equipped to succeed with this evolving customer in the context of a new competitive landscape?